From what I see at the numerous legal, accounting and property firms I work with it would seem that the recession is over – most firms appear to be enjoying an increase in work and thus income. Yet there are mixed messages about growth in the commercial and residential property markets and the media is again carrying warnings about the potential of a double dip.
So it was with interest that I read through the HSBC Economic Outlook (Summer 2010) to try and gain a more objective view. Here’s the key points:
The global picture
• The global economy is growing at between 3-4% this year and next so it would appear to have emerged from the negative growth of 2009
• Yet the advanced economies of US and Europe continue to struggle while the emerging economies are enjoying robust growth rates.
• The Chinese economy is once again generating rapid growth – with GDP expanding close to 12% this year.
• India, Brazil, Indonesia, Russia, South Korea and Turkey all expanding at a brisk pace too
• Euro countries largely facing austerity measures – possibly tipping some back into recession
• Switzerland, Sweden and New Zealand never ran big deficits – Germany now has a surplus
• Canada, Australia and Norway are enjoying export led growth
• The problems faced by Greece appear to have spread to Spain and Portugal with Ireland, Italy, Belgium and France in the spotlight
• There are concerns in the US where the administration passed another stimulus package – it’s deficit (at 10% of GDP) is as large as those in the Eurozone
In the UK
• The UK increased its spending by 36% in the five years but received only a 12% rise in income – the UK was living beyond its means
• The Government’s debt interest payments will account for 6% of Government spending this year (at £44 billion this is more than expenditure on defence and twice as much as on transport)
• .3% increase in GDP during the first three months following the .4% in Q4 confirmed “that the recession is finally over” but pace of growth remains short of the “business as usual” trend rate
• Consumer spending – accounting for two thirds of final spending – made a disproportionate contribution to growth before the recession but by 2009 consumer debt reached £1.5 trillion and the debt-income ration rose to 160%. Saving/debt reduction is now the priority.
• Gordon Brown’s key ration (national debt at 40% of GDP) exceeded by over a half and will exceed 70% before it starts to decline
• Unbalanced UK growth (reliance on consumer and Government spending) to 2007 is felt to have pushed the economy into recession rather than the credit crunch. Recovery needs investment and international trade.
• Office for Budget Responsibility shows economy recovering this year and next and then growing by a healthy 2.7%-2.8% from 2012-2015
• The Bank Rate is expected to rise to 1% in the first quarter of next year and will end 2011 at 2.5%
• The Emergency Budget and the announcement of £6 billion spending cuts will be followed by a third instalment – the major spending review – in October. Job losses that run into six figures from the public sector are anticipated and the impact in the Midlands and the North are expected to be severe.
So what do we make of all that? I guess that whilst we can be cautiously confident that the worst is over, we will have to wait to see the impact of the Government spending cuts, the January VAT increases and other tax changes before we know for sure. And that could take another six months or so.
Related Posts
Tags
- Pricing problems across the professions
- Prices of accountancy firms falls
- The psychology of price
- PricewaterhouseCoopers’ Law Firms Financial Survey 2011
- The pricing (and value) of legal services
- Technology, strategy, innovation and pricing dominate Law South Conference
- MBA Refresher – Pricing, Innovation, Leadership and Technology
- The price of divorce: survey results
- The pricing of family law services – An overview
- Developing a family law practice – mind shift, focus and pricing
- Pricing in the professions – books for marketers, lawyers and accountants
- Strategic positioning: Can the professions constantly innovate?
- 10 practical tips for fee and price negotiations
- Legal market research – The Lawyer’s In-house Attitudes Report
- Three important legal sector research results
- Legal market research – Perceptions and needs of consumers and small businesses
- 10 tips on price communications for professionals
- Legal market research – The 2016 NatWest Financial Benchmarking Report
- Selling - The vital role of research in the pitch process
- Client Experience Management CEM – Two research reports
- Legal market research - Lexis-Nexis Bellwether research report 2017 “Why independent law firms are thriving”
- Legal market research – Mobile apps in law firms 2017
- Legal market research – Brand promises and service realities 2017/18 by Nisus Consulting
- Client Experience Management (CEM) – Research into the client journey at law firms
- Commerciality – Finance, pricing, innovation and research
- Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”
- Seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence (May 2021)
- Law Society Research Report - Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030
- Be more strategic – PESTLE, Positioning and Plans
- Research update on the most in-demand soft skills
- Book review: All you need to know about commercial awareness by Christopher Stoakes
- Market research: Professional services benchmark and accountancy profession statistics
- Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum
- Book Review: The Marketer’s Handbook: Reassessing marketing techniques for modern businesses By Laurie Young
- Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum
- Published On: January 16, 2023
- Top 10 trends in marketing?
- Latest trends and statistics for PESTL analysis
- 6 trends for marketers to watch – Compliance, video, creativity, social business, crowdsourcing and big data
- Commerciality – Finance, pricing, innovation and research
- Soft skills for lawyers – research and book in development
- Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
- Be more strategic – Strategy in a post-Covid19 world
- Marketing basics – Marketing audits with onions and pestles (Video)
- CIM's Innovation in Marketing
- Digital and soft skills - Microsoft on skills needed for an inclusive economy
- Law firm analysis – MHA Legal Benchmarking Annual Report 2020
- Law Society Research Report - Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030
- Conference review: Rebooting Marketing for Growth – 26th Professional Marketing Forum Conference 2021
- Nine Marketing and Business Development trends in 2021
- Meridian West’s Marketing Leaders Benchmark 2022
- Be more strategic – Eight insights (February 2022)
- Reflections from Marketing and Business Development Executives (April 2022)
- Book review: How to advance your career in professional services marketing by Dominic Ayres
- Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
- Insights into the needs of the latest generation of M&BD Assistants
- Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic
- Be more strategic – PESTLE, Positioning and Plans
- Two 2023 financial benchmarks for law firms: The Law Society/Hazelwoods and the Institute of Legal Finance & Management (ILFM)/Crowe
- Market research: Professional services benchmark and accountancy profession statistics
- Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants
- Book review – Managing Brands
- Influencer marketing in professional services
- Marketing in the Metaverse – An opportunity for professional services?
- Marketing Information Systems (MkIS) in the professions – An overview
- Be more strategic – A metaphor: Analyse, join and align the dots
- Client satisfaction benchmarks – How do you measure up? (NPS)
- Blue Ocean Strategy for professional firms seeking new services?
- Securing your seat at the strategy table
- Strategy and scenario planning: Blowing the cobwebs off your mind workshop (with Allen & Overy)
- Book Review: Good strategy, Bad Strategy – The difference and why it matters by Richard Rumelt
- Competitive strategy for business growth: Process, practice and performance
- Hubspot’s guide to building a content strategy
- Grown-up corporate social responsibility and the regulatory environment - Strategy book on “Aligning for advantage” by Professor Thomas Lawton
- Book review: “Developing a business strategy – How to use strategic planning to start up or grow your business” FT Essential Guides by Vaughan Evans
- Strategy workshop: Skills, resources, involvement and tools for the journey
- Accountancy marketing case studies – Strategy and relationship management at BDO, Grant Thornton and RSM International
- Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk
- Marketing planning in a nutshell – Selecting a strategy
- Strategy matters in turbulent times: Digital Transformation. Big Data. Business Models.
- Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change
- Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion
- Be more onion, time out from the tsunami and other strategy insights
- Marketing strategy for accountants and tax advisors (Video)
- Be more strategic – Strategy in a post-Covid19 world
- Struggling with segmentation?
- Strategies for developing a private client practice
- Proactive Marketing Executive – Plans, Budgets, Relationships and Career Development
- Take them on the strategy journey
- Marketing and Business Development Planning in a Nutshell: Benefits, Audits and Goals (November 2021)
- Coaching and consulting skills for M&BD workshop (November 2021)
- Future Marketing (Business Development) Manager – Theory, positive outlook, engaging juniors, planning and emerging opportunities (November 2021)
- Nine Marketing and Business Development trends in 2021
- Book review: B2B Marketing strategy – Differentiate, develop and deliver lasting customer engagement By Heidi Taylor
- Be more strategic – Eight insights (February 2022)
- Be visible, assert and challenge and remember your goals – Insights from an Assertiveness, impact and effectiveness workshop
- Classic management book reviews – The McKinsey way, Good to great, How to manage organisational change and Strategic Selling
- The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)
- Five questions from a campaign, thought leadership and project management workshop
- Book review: Build your digital marketing strategy by Steve Brennan
- Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic
- 20 insights on change management processes and communication
- PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback
- Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)
- 10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West
- How to engage fee-earners in the M&BD planning process?
- Two 2023 financial benchmarks for law firms: The Law Society/Hazelwoods and the Institute of Legal Finance & Management (ILFM)/Crowe
- Market research: Professional services benchmark and accountancy profession statistics
- Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum
- Top six leadership qualities?
- McKinsey’s “Managing the strategy journey” says spend more time on strategy
- Update on marketing and business development (M&BD) team structures
- Managing Partners’ Forum Strategy Summit
- Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants
- Book Review: The Marketer’s Handbook: Reassessing marketing techniques for modern businesses By Laurie Young
- Book review – Managing Brands
- Context and curiosity drive commerciality and pricing
- Marketing in the Metaverse – An opportunity for professional services?
- Marketing Manager Apprenticeship – a Level 6 Qualification
- Being more strategic - Case studies and insights (Ireland May 2023)
- Be more strategic – A metaphor: Analyse, join and align the dots
- Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management
- Strategy basics – Mission and vision statements with hedgehogs and helicopters (Video)
- Strategy basics - Mintzberg
- Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)
- Published On: September 14, 2020
- Better Business Relationships and DACRIE - A model to enhance business relationships
- Future Marketing Manager – A checklist for success and how to get promoted
- Be more confident and convey confidence
- Soft skills for lawyers – research and book in development
- How to facilitate groups
- Future Marketing Manager – Eight steps to manage virtual teams
- Six insights from marketing and business development assistants
- Developing the roles of marketing and BD secretaries, PAs and EAs
- 12 thoughts on delegation, coaching and team management (2019)
- Boost business development success with coaching
- The growth of MarTech in professional services
- New CIM professional marketing qualifications 2020
- Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
- Personal reflections on managing change – Coronavirus is here to stay
- Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme
- Marketing in a time of Coronavirus – Pragmatic ideas
- Book review: Neuroscience for organizational change by Hilary Scarlett
- Book launch: Essential soft skills for lawyers – some research findings
- Book review: “Range – How generalists triumph in a specialized world” by David Epstein
- CIM's Innovation in Marketing
- Emerging marketing and business development roles – taking responsibility for future-proofing your career
- Book Review: Mediation skills and strategies – A practical guide by Tony Whatling
- Improve your resilience
- Impact of Covid on marketing and business development
- Resources to help you deal with difficult interactions
- Emotional Regulation – A key element of Emotional Intelligence (EQ)
- Research on leadership and emotional intelligence (EQ)
- Coaching and consulting skills for M&BD workshop (November 2021)
- 10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West
- Marketing in the Metaverse – An opportunity for professional services?
- What is curiosity and why is it important in business relationships? (Video)
- Research update on the most in-demand soft skills
- Nine Marketing and Business Development trends in 2021
- Avoid the revolving door - Recruiting and retaining marketing and business development professionals in PSFs
- Lessons from digital marketing webinars (June 2023)
- Augmented Reality (AR), Extended Reality (XR) and Virtual Reality (VR) could transform online events
- Book review – Brilliant personal effectiveness by Douglas Miller
- Marketing Manager Apprenticeship – a Level 6 Qualification
- Future Marketing (BD) Manager – Ogres, Cacti and Dance the POLCA
- Don’t jump to conclusions - Coaching and Consulting skills (Expectations, Relationships, Listening, Goals and Implementation (February 2022))
- Podcast – With Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals
- Enhancing your soft skills in 2023?
- Consulting skills 1 – Book review: The Art of Consultancy by Calvert Markham
- An introduction to emotional intelligence (EQ) and empathy (Video)
- Book review: Coaching skills: A handbook by Jenny Rogers
- Law Society Research Report - Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030
- Book review: The psychology of successful women by Shona Rowan
- Leadership teams: Maverick Magpies and Predictable Pigeons (Video)
- Technology and psychology skills needed
- Business relationships – Using the drama triangle to resolve conflict (Video)
- Influence – Cialdini’s six principles of the psychology of persuasion (Video)
- Book Review: Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten
- Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors
- Change management: Building Resilience – Regulation, Reframing, Relationships and Reflection (Video)
- Soft skills: Introduction to coaching – Three frameworks (Video)
- Better Business Relationships – The building blocks (video)
- What are soft skills? And why are they so important? (Video)
- Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)
- Book review: Reinforcements: How to get people to help you by Heidi Grant
- Leadership and management: Maverick Magpies and Predictable Pigeons
- An MBA is great – but you’ll need soft skills to make an impact
- Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)
- Driving successful marketing programs for professional services
- Change management and Employee engagement
- Better Business Relationships and DACRIE - A model to enhance business relationships
- Property marketing case study – Integrated campaign on farmland value from Savills rural team
- Commerciality – Finance, pricing, innovation and research
- Leadership: Authenticity, values and culture
- Be more visible – the PVI model
- How to facilitate groups
- Future Marketing Manager – Eight steps to manage virtual teams
- Changing behaviour in the workplace to boost productivity – Insights from psychology
- 12 thoughts on delegation, coaching and team management (2019)
- Boost business development success with coaching
- Why do you need a business plan?
- Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change
- Learning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors
- Next steps in growing a small surveying and property practice
- Creativity 8 - From consternation to collaboration: Using creativity to turn problems into opportunities in client service
- Reviewing books by legal and accounting clients – “Covid-19, residential property, equity release and enfranchisement” by Paul Sams and Louise Uphill and “Agile in Business – A guide for Company Leadership” by Robert Morley
- Managing a surveying practice – Resource management
- Emerging marketing and business development roles – taking responsibility for future-proofing your career
- Storytelling book reviews: The Story Advantage by LJ Bloom and The Story Factor by Annette Simmons
- Book review: How to advance your career in professional services marketing by Dominic Ayres
- Leadership: Dealing with resistance to change
- Book review – Persuasion: The art of influencing people by James Borg
- Leadership teams: Maverick Magpies and Predictable Pigeons (Video)
- Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic
- Adapting to dog, cat and bear personalities: Better Business Relationships - Digitally (Video)
- Nine Change Management insights (May 2022)
- Book review: Legacy – What the All Blacks can teach us about the business of life by James Kerr (Leadership, culture, values and change management)
- Change management: Building Resilience – Regulation, Reframing, Relationships and Reflection (Video)
- What are soft skills? And why are they so important? (Video)
- Don’t try to eat the white elephant whole – thoughts on change management and leadership
- Making an impact, influence and persuasion
- Effective marketing – a discussion with managing partners
- Published On: February 18, 2019
- Social trends – Family life cycle model breaks
- Latest trends and statistics for PESTL analysis
- Economy and technology headlines update
- MBA Refresher – Pricing, Innovation, Leadership and Technology
- Strategy and scenario planning: Blowing the cobwebs off your mind workshop (with Allen & Overy)
- Future trends – technology perspectives from Ian Pearson of Futurizon
- Strategy workshop: Skills, resources, involvement and tools for the journey
- Content development – Get blood out of a stone
- Law Society legal market research 2016 – The future of legal services
- Be more strategic – Look to the stars and keep it simple sailor
- Book review – Making sense of change management: A complete guide to the models, tools and techniques of organisational change by Esther Cameron and Mike Green
- Driving change in professional practices – the interesting bits?
- Technology update for law firms and cybercrime insights from The Law Society Law Management Conference 2017
- Book review – “Strategic tendering for professional services” by Matthew Fuller and Tim Nightingale
- Legal market research - Lexis-Nexis Bellwether research report 2017 “Why independent law firms are thriving”
- Future marketing manager – Perception, Motivation and Planning (Oct 2017)
- Private client marketing - Competing in the digital era
- Key Account Management KAM in a nutshell
- Introducing the marketing planning process into a professional service firm
- Strategic thinking – Audits, assumptions and alignment
- Marketing after the technology revolution?
- Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion
- Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)
- Book review: Professional services leadership handbook by Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner
- Driving successful marketing programs for professional services
- Leadership teams: Maverick Magpies and Predictable Pigeons (Video)
- Be more strategic – Strategy in a post-Covid19 world
- Developing the roles of marketing and BD secretaries, PAs and EAs
- Law Society Research Report - Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030
- Commerciality – Finance, pricing, innovation and research
- Nine Marketing and Business Development trends in 2021
- Book review: The Human Edge – How curiosity and creativity are your superpowers in the digital economy by Greg Orme
- Marketing in the Metaverse – An opportunity for professional services?
- Leadership: Authenticity, values and culture
- Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)
- How to engage fee-earners in the M&BD planning process?
- Future Marketing/BD Manager – Build resilience to avoid being overwhelmed
- Why do you need a business plan?
- Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari
- Book review: Nudge: Improving decisions about health, wealth and happiness by Richard H Thaler and Cass R Sunstein
- Marketing in a time of Coronavirus – Pragmatic ideas
- Soft skills for lawyers – research and book in development
- "The State of the Marketing Profession - Past, Present and Future" by Professor Malcolm McDonald
- Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms
- How do I run an internal marketing focus group (e.g. a sector group)?
- Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”
- BCO’s Inspirational Leaders – Toby Courtauld of Great Portland Estates
- Marketing and Business Development Planning in a Nutshell: Benefits, Audits and Goals (November 2021)
- Why become a member of the Worshipful Company of Marketors?
- Improve your strategic thinking – Seven insights (2020)
- Developing a business psychology practice – Communicating a consulting profile and reputation
- 20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives
- Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
- Securing your seat at the strategy table
- Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)
- How technology drives marketing intelligence and efficiency
- The growth of MarTech in professional services
- Don’t try to eat the white elephant whole – thoughts on change management and leadership
- Strategy basics - Mintzberg
- Technology and psychology skills needed
- Be more onion, time out from the tsunami and other strategy insights
- Effective marketing – a discussion with managing partners
- Intapp leads the way with client lifecycle management (CLM) solution
- Book Review: The Marketer’s Handbook: Reassessing marketing techniques for modern businesses By Laurie Young
- Future Marketing Manager – A checklist for success and how to get promoted
- What is the impact of technology on marketing?
- Change management – Millennials, metaphors and resistance
- Client Experience Management CEM – Two research reports
- Differentiation strategies and innovation
- Marketing planning in a nutshell
- Social changes – Never weds to outnumber married couples
- Fathers and nurseries - Social trends
- Latest trends and statistics for PESTL analysis
- Blue Ocean Strategy for professional firms seeking new services?
- Product and service development – Legal Sector (Epoq webinar)
- Family law market developments
- The pricing (and value) of legal services
- Latest family and business statistics
- Technology, strategy, innovation and pricing dominate Law South Conference
- 101 uses for a dead PI lawyer? Renew, redirect, redundancy, redeploy, respray
- Statistics for your environmental analyses
- Strategy and scenario planning: Blowing the cobwebs off your mind workshop (with Allen & Overy)
- Inside the minds of 12 in-house counsel: Lessons for law firm management
- The price of divorce? An informal survey with www.onlydads.org into the views of those who have divorced or are divorcing
- The decaying carcass of a law practice? Legal market trends
- Half year review of law firm strategy and finance
- Review of law firm strategy and finance (First half 2014)
- Divorce and family statistics
- Opportunities and challenges in the legal market – presentation by Steve Billot of Duff and Phelps
- Legal marketing case studies – Strategy and relationship management at Bird & Bird, DLA Piper, Mills & Reeve and Obelisk
- Law South Conference 2015 – “Achieving extraordinary client engagement” with empowerment, value, disruption, disobedience and psychology
- Legal sector research: Highlights from “The Age of the Client” by LexisNexis
- Nine takeaways from the second annual Estates Gazette property marketing summit
- Employee Benefits in law firms – All about the money rather than well-being?
- Legal market research – The Lawyer’s In-house Attitudes Report
- Marketing to the elderly – for lawyers and accountants
- Futurologist Chris Yapp on “The professional firms of 2020”
- Three important legal sector research results
- Thought leadership lecture for Laurie Young – The future of the professions
- Marketing planning in a nutshell – Selecting a strategy
- Being more strategic – Six insights (Bias, Data, Complexity, Tolerance, Journey, Skills)
- Legal market research – The 2016 NatWest Financial Benchmarking Report
- Legal market research – LexisNexis Bellwether 2016 report highlights
- Strategy matters in turbulent times: Digital Transformation. Big Data. Business Models.
- Environmental analysis (SLEPT) and planning - Future of Jobs Report 2018 (impact of technology)
- Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”
- How do we get more women into surveying?
- Technology update for law firms and cybercrime insights from The Law Society Law Management Conference 2017
- Client Experience Management CEM – Two research reports
- Continuing Professional Development (CPD) – Comparing systems for lawyers and marketers
- Be more strategic – Look to the stars and keep it simple sailor
- Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change
- Client Experience Management CEM – Lessons from John Lewis and other consumer services (Law Society Law Management Conference 2017)
- Legal market research – Brand promises and service realities 2017/18 by Nisus Consulting
- Client service insights – Empathy, measurement and reverse thinking
- Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)
- What is the impact of technology on marketing?
- Law Society Research Report - Future Worlds 2050: images of the future worlds facing the legal profession 2020-2030
- Women in business: Can you have it all? - Nicola Horlick speaks
- Future Marketing/BD Manager – Build resilience to avoid being overwhelmed
- Marketing professional services to High Net Worth clients
- Book review: How to become the firm of choice by Robert J Lees and August J Aquila (strategy development)
- Marketing communications technology for professional firms
- Legal market research – Perceptions and needs of consumers and small businesses
- The Lawyer Business Leadership Summit - Crystal balls, Change, Connection, CRM and Collaboration. And don’t forget the Millennials.
- Marketing after the technology revolution?
- LawBid - New matchmaking service for individuals and businesses seeking lawyers (outsourcing legal marketing)
- Book - Social Media in Business Development and Relationship Management: A Guide for Lawyers
- Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)
- Help your lawyers understand and engage with social media effectively
- Not so much “Pimp My Ride” but “Niche My Market” (Law firm niche marketing)
- Legal marketing case studies – Digital marketing at The Law Society Law Management Conference 2017
- Vuture – Marketing and relationship management automation in professional services firms
- Legal case study – Anatomy of a law firm merger (Ross & Craig and DMH Stallard)
- Legal market research – Mobile apps in law firms 2017
- Marketing planning in a nutshell
- Market research: Professional services benchmark and accountancy profession statistics
- The Lawyer UK 200 Workspace report – Law firm use of real estate
- Future marketing manager – Perception, Motivation and Planning (Oct 2017)
- Commerciality – Finance, pricing, innovation and research
- Book review – Making sense of change management: A complete guide to the models, tools and techniques of organisational change by Esther Cameron and Mike Green
- Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy
- Strategic thinking – Audits, assumptions and alignment
- Reviewing books by legal and accounting clients – “Covid-19, residential property, equity release and enfranchisement” by Paul Sams and Louise Uphill and “Agile in Business – A guide for Company Leadership” by Robert Morley
- There’s a real person behind that Persona
- Differentiation strategies and innovation
- Psychology, neuroscience and client engagement
- 3 themes from marketing planning – Stepping stones, persuasion and momentum