Breadcrumb trail:
Home » Kim’s Blog » Kim's Blog » Professional Marketing Conference Report 2017 – Client focus, technology and disruptionProfessional Marketing Conference Report 2017 – Client focus, technology and disruption
Posted on: November 1, 2017
The 22nd Annual Professional Marketing Conference titled “Sharpen your client focus” http://www.pmforum.co.uk/conference.aspx took place in September 2017. It was a fine line-up of speakers and sessions including:
There were also good sessions from David Gilroy of Conscious Solutions on artificial intelligence and automation and from Simon Marshall of Burges Salmon on digital marketing.
My full conference report will appear in Professional Marketing magazine shortly http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx
Related Posts
- Bottlenecks, bulldozers and caught in the cross-fire – Highlights from a stakeholder management and buy-in session (2016)
- Strategy matters in turbulent times: Digital Transformation. Big Data. Business Models.
- The Lawyer Business Leadership Summit - Crystal balls, Change, Connection, CRM and Collaboration. And don’t forget the Millennials.
- Referrer management strategies: Plan, target, focus, research, relationship, add value and let go (Manchester, 2016)
- Importance of Client Experience Management (CEM) - PM Forum conference report 2016
- Growing a surveyors’ practice – Five golden rules? (February 2017)
- Client Experience Management CEM – Lessons from John Lewis and other consumer services (Law Society Law Management Conference 2017)
- Legal marketing case studies – Digital marketing at The Law Society Law Management Conference 2017
- Technology update for law firms and cybercrime insights from The Law Society Law Management Conference 2017
- Winning pitch presentations – Tips on preparing content and presenting well at competitive tenders
- Estates Gazette Property Marketing Summit 2017 – Goals, Digital, Innovation, Content, Video and Experience
- Why Client Experience Management CEM is all the rage…
- Delegation for leaders
- Legal case study – Anatomy of a law firm merger (Ross & Craig and DMH Stallard)
- Change management – Millennials, metaphors and resistance
- International relationship management – Highlights from a talk by Allan Evans at BDO accountants
- Building a personal brand – Key Person of Influence by Daniel Priestley
- Property marketing case study – Client and key client relationship management at JLL
- Future marketing manager – Perception, Motivation and Planning (Oct 2017)
- Client feedback – From the horse’s mouth at the Professional Marketing Conference (CIM, TfL and FourFront Property)
- Key Account Management KAM in a nutshell
- Professional Marketing Forum conference report 2018: The Bare Necessities
- Marketing basics – Marketing audits with onions and pestles (Video)
- System review: Performance management in the professions - Performance Leader system
- Search Engine Optimisation – In a nutshell
- Marketing after the technology revolution?
- Intapp leads the way with client lifecycle management (CLM) solution
- The growth of MarTech in professional services
- Complacency in client relationships - Why don't they learn?
- Professional service marketers face challenging syllabus change
- Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)
- Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy
- Client Experience Management (CEM) – Research into the client journey at law firms
- How technology drives marketing intelligence and efficiency
- Client Experience Management (CEM) – Nine takeaways (Perspective, Emotions, Tension, Journeys, Involvement, Tangible, Systems, Technology, Process)
- Part Two – How? Introducing Twitter to lawyers, accountants and surveyors
- Work Update - Kim Tasso clients and assignments
- System review – Intapp integrates technology and information across the client life cycle
- What is the impact of technology on marketing?
- Key Account Management KAM – Managing key client meetings
- Encouraging solicitors to sell – Aligning cross-selling with professional conduct rules
- Book - Social Media in Business Development and Relationship Management: A Guide for Lawyers
- 25th Professional Marketing Forum Conference Report – ABM, redesigning M&BD teams, award-winning campaigns, persuasion, client feedback and ROI
- Key Account Management (KAM) – Top 10 tips for designing and implementing a KAM programme
- Help your lawyers understand and engage with social media effectively
- Technology and psychology skills needed
- Business development for lawyers – Pipelines, relationship management and international marketing (October 2017)
- Vuture – Marketing and relationship management automation in professional services firms
- Marketing planning in a nutshell
- Differentiation strategies and innovation
Category: Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling
Tagged: Accountancy, Business Development, Communications, Futurologist, Growth, International, Legal, LinkedIn, Marketing, Personal Brand, Personal effectiveness, Professional marketing, Professional Services Marketing, Property, PSFs
Kim Tasso
Share This