Thought leadership, campaigns and project management – Nine insights from a workshop (2017)

Posted on: January 4, 2018 Thought leadership

Recently, I facilitated a workshop on thought leadership, campaigns and project management with delegates from legal, accountancy and consultancy firms for the Professional Marketing Forum http://www.pmforum.co.uk/training.aspx The key insights from the delegates’ perspective were as follows: 1. Objectives enable measurement In order to measure the effectiveness of a campaign it is necessary to set out […]

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Future Marketing Manager – Brands, plans, teams, curiosity and creativity (April 2017)

Posted on: April 6, 2017 Future marketing manager

Lewis Silkin solicitors were kind enough to host the recent “Future Marketing Manager” training session (for future dates see: http://www.pmforum.co.uk/training.aspx). The marketing and business development delegates from legal, accountancy, property and recruitment businesses had a busy day. Here are their thoughts on the key lessons for a future marketing manager.  Develop your personal brand We […]

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Strategy development insights: Curiosity, challenge, creativity, co-creation, culture and change

Posted on: March 6, 2017 Strategy development insights

While many people think strategy development in professional service firms as akin to “herding cats”, I think it’s more like trying to pick up mercury. There are all those shiny spots of precious (noxious?) metal which break off and join up in a seemingly random manner. It’s hard to put your finger on mercury. At […]

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Critical Thinking and Problem Solving

Posted on: December 20, 2016 Critical Thinking and Problem Solving

These topics – Critical Thinking and Problem Solving – form a major part of the creativity and innovation workshops that I run (for details of public courses see here http://www.pmforum.co.uk/training.aspx). There are many other blogs on creativity (see, for example: http://kimtasso.com/the-psychology-of-creativity/ and http://kimtasso.com/creative-competencies/). In this blog, I explore critical thinking in more detail. It’s particularly […]

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Selling – The vital role of research in the pitch process

Posted on: October 14, 2016 Research in the pitch process

At a recent PM Forum training session “Helping your fee-earners prepare the perfect pitch” (http://www.pmforum.co.uk/training/) we focused on how research is a vital to pitch success – both for marketing and business development professionals to add value to the pitch process and to develop differentiating and compelling value propositions for the client. At the start […]

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