Property marketing case study – Integrated campaign on farmland value from Savills rural team

Posted on: April 26, 2019 Property marketing case study – Integrated campaign on farmland rents from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]

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Book review: Social media in business development and relationship management: A guide for lawyers (by Richmond Green Chambers and The Barrister)

Posted on: February 18, 2019 Social Media in Business Development and Relationship Management: A Guide for Lawyers

This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Business excel with their special […]

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Getting to grips with Instagram marketing in professional services

Posted on: January 28, 2019 Getting to grips with Instagram marketing in professional services

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso1.wpengine.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I noted that there were a […]

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Better Business Relationships has been entered into the Business Book Awards

Posted on: January 2, 2019 Better Business Relationships has been entered into the Business Book Awards

What an exciting start to the year! My latest book Better Business Relationships has been entered into the Business Book Awards (BBA). In March 2018 I was delighted to join the fantastic editorial team at Bloomsbury Business and some of its leading authors at the inaugural Business Book Awards. It was a glorious event. On […]

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What are your priorities for 2019? Thoughts for professional service firm leaders

Posted on: December 29, 2018

What are your priorities for 2019? Thoughts for professional service firm leaders are shared below. But first, take a few moments to reflect on what you have achieved this year – and savour the successes. And then, as 2018 draws to a close, turn your thoughts to what you want to achieve in 2019. Are you determined to […]

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