Social Media

Digital PR case study – Brecher Solicitors: from food to law to property blogging

Nicky Richmond is the joint managing partner and one of four equity partners at West End property law practice Brecher. There are over 30 lawyers and a number of new lateral hires – from City firms and specialist boutiques – are due to join soon. She kindly shared her experiences Read More

2013-08-08T20:45:29+01:00August 16, 2012|Kim's Blog, Lawyers, Marketing, Social Media|

BOOK REVIEW: Mastering story, community and influence: How to use social media to build your tribe By Jay Oatway

I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More

2015-12-11T17:39:54+00:00July 25, 2012|Kim's Blog, Marketing, Relationship Management, Social Media|

Digital marketing enabled interns going fast!

Econsultancy – as part of its corporate social responsibility programme – is taking some of the brightest graduates and putting them through an intensive “graduate boot camp” digital marketing training programme and making them available for three month internships. The initial 20 “inspiring interns” – whose disciplines span marketing, media, Read More

2013-08-08T19:20:08+01:00July 1, 2012|Accountants, Kim's Blog, Lawyers, Marketing, Property, Social Media|

Business development for lawyers – five key insights

Recently, I ran another of the successful Business development for lawyers full day training sessions in London. Unusually, the delegates were predominantly from commercial areas including corporate, property and employment representing a range of small and larger firms from across the UK. Some of their target markets were interesting: aviation, Read More

2014-12-22T16:29:35+00:00June 21, 2012|Kim's Blog, Lawyers, Marketing, Selling, Social Media, Strategy|

Lessons from recent inbound marketing and social media course

This week I lead another of the successful inbound marketing and social media courses for professional services marketers for PM Forum http://www.pmforum.co.uk/training/index.aspx. I was glad that there were delegates from all the professions – lawyers, accountants and surveyors – although having a range of 3 to 9.5 (out of ten) Read More

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