An article on law firm strategy written recently by myself (Kim Tasso, management consultant in professional services) and Roger Bell (a strategy consultant for listed companies). Please note that the George Clooney references were my idea ! Whilst the media focuses on the latest development in the onslaught of change facing Read More
Noticed those small square graphical images that have started to creep onto the pages of print media and other promotional materials? I even received a business card recently with a tag on the back. Personally, I prefer the aesthetics of the QR (Quick Response) tags although some experts argue that Read More
It was with great delight, a couple of weeks ago, that I ran the first half day PM Forum training session for senior marketers on change management and leadership. It was an intense morning with so much to get through – looking as we did at changing ourselves, changing others Read More
Last week I spent half a day running the revised training session on time, project and campaign management for young marketers in the professions. We covered a lot of material! As usual, at the end of the session I asked the delegates to let me know what they had found Read More
Whilst many would question the effectiveness of exhibitions in general as a way to promote professional services, an exhibition focused entirely on a local business community is a slightly different proposition. Earlier this week, wearing several hats (MD of small local business, business journalist, market researcher etc) I went along Read More
