At the end of last year I ran a half day training session on management and leadership for marketing and business development professionals. Some key topics of interest were emotional contagion, delegation, coaching and team meetings: Emotional contagion Those around us are affected by our emotions. This means that if Read More
I was delighted to address the Professional Marketing Forum Scotland members last week in Edinburgh. The topic they choose was Key Account Management KAM in a nutshell – so I presented information on “text book” theories as well as lots of stories from my experiences on the “front line” of Read More
At the recent Future Marketing Manager http://www.pmforum.co.uk/training.aspx we covered the usual wide range of topics. However, the three themes that involved the most discussion were perception, motivation and planning. Perception Perception is “the way in which something is regarded, understood, or interpreted”. There was recognition that how marketing and business Read More
At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx , Allan Evans, Global Head of Business Development and Marketing at BDO International provided a fascinating talk on adapting to cultures for international relationship management. Allan started with an array of quotes, facts and figures that demonstrated that even small professional service firms Read More
These three themes – Millennials, metaphors and resistance - arose during the most recent MBL change management for professional service firms training course https://www.mblseminars.com/Outline/Tackling-Change-Management---A-Workshop-for-Professional-Practices/8417 Millennials and change management One of the key topics of conversation was that the younger generation have a different outlook and approach which can prove challenging Read More
