I have just finished writing a review of this book by Philip Kotler and John A Caslione and I have to say that I found it a thoroughly gripping read offering immense reassurance to those of us who did our MBAs a long time ago - some of those favourite Read More
Nielsen Online research shows that Facebook beat Google, MSN and eBay to become the most used web brand in the UK. Facebook has 12.7% of UK Internet related time - up by over 5% from April 2008. Time spent on Facebook rose by 3.8 billion minutes to 6.2 billion minutes. Read More
It takes quite a lot to get me excited about marketing communications campaigns by the professions (I've seen way too many in my time) but I think Armstrong Davis - Chartered Financial Planners - are worthy of a mention. that I came across I noticed a link at the end Read More
Brandz Top 100 Most Valuable Brands report indicates that Google is the world's first $100 bn brand. The league table is now: 1. Google (£68.5bn) 2. Microsoft (£52.2bn) 3. Coca-Cola (£46.3bn) 4. IBM (£45.6bn) 5. McDonalds (£45.5bn) 6. Apple (£43.2bn) 7. China Mobile (£42bn) 8. General Electric (£40.9bn) 9. Vodafone Read More
I have just read a great Alumni Briefing Paper on "Non intrusive marketing" (some call this Web 2.0 marketing or Inbound Marketing) from Cambridge Marketing College – www.marketingcollege.com (where I lecture on the marketing communications diploma courses) – it provides a great introduction to the subject. It explains that non Read More