Marketing

Task, tool and message?

As I draw to the conclusion of this term's various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and Read More

2013-07-25T12:27:08+01:00March 9, 2009|Kim's Blog, Management Skills, Marketing|
Go to Top