Usually my coaching work focuses on high performance management, business development and the transition to leadership roles. However, I recently wrote about a couple of career counselling webinars that I had joined. Having qualified as a professional coach/mentor back in 2002, and with a number of psychology qualifications (including accreditation Read More
At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies. Boys and Maughan http://www.boysandmaughan.co.uk/ Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact Read More
I went along to the final session in the 2014 roadshow (which was held in London) to see what Conscious Solutions had identified as the top priorities for professional services marketing in a digital world. I joined the marketers’ stream which was really informative but also heard positive feedback from Read More
You may recall that back in June 2012 I published a White Paper exploring the use (or non-use) of apps for clients by professional service firms (see http://kimtasso.com/law-firms-still-missing-a-trick-with-apps/ - let me know if you would like a copy at kim@kimtasso.com or search for app). I have continued to review notable new Read More
While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More
