Marketing

Two book reviews – For “Rainmakers and Trailblazers: Business Development for Lawyers”

Huge thanks to two splendid lawyers for providing the following reviews of my latest book - "Rainmakers and Trailblazers - Step by Step guide to Business Development for Lawyers". Hopefully, there are a couple more to follow “Rix & Kay Solicitors have worked with Kim for more than ten years Read More

2014-04-11T17:30:46+01:00April 11, 2014|Kim's Blog, Lawyers, Marketing, Selling|

Property marketing case study – John Rushton at Small Back Room: Community, content and customer experience

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to John Rushton, chairman of the property marketing and design consultancy Small Back Room  http://www.smallbackroom.com/  Tribes and Community – from Kazakhstan Read More

2014-04-11T11:20:48+01:00April 11, 2014|Kim's Blog, Marketing, Property, Selling, Social Media, Web Sites|

Like transplanting a tree – moving lawyers and accountants overseas

When providing business development coaching to lawyers and accountants, one of the metaphors I use is that it is like growing a tree. It’s not an overnight process. It takes time for a young sapling to find the right location, acquire the necessary resources and grow steadily each year until Read More

Withers’ double win – A cracking demonstration of superb law firm marketing AND a tour de force on legal pitfalls in social media

I had three motivations for scooting over to the uber-cool BL-NK pop-up venue in Hoxton yesterday just around the corner from Silicon Roundabout at the very heart of digital London. The first was to see the marketing efforts of Withers Worldwide in action as a legal and law firm marketing Read More

2014-02-28T17:18:22+00:00February 28, 2014|Kim's Blog, Lawyers, Marketing, Social Media|

6 trends for marketers to watch – Compliance, video, creativity, social business, crowdsourcing and big data

As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye:  1.     Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and Read More

2014-02-17T09:52:14+00:00February 17, 2014|Kim's Blog, Management Skills, Marketing, Statistics and trends|
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