As a psychologist and a salesperson I was blown away when I first read Cialdini’s great book on the psychology of persuasion (was that really over 10 years ago?). There’s a summary of the six principles below. His work features in many of my influence, persuasive writing and buy-in training Read More
I led the PM Forum’s “Developing your coaching skills” course http://www.pmforum.co.uk/training/ this morning at the fabulous offices (with amazing riverside views) of Fieldfisher (thank you again for hosting!). I first presented a version of this course back in 2008 and it was really good to have one delegate return for Read More
I was fortunate to be at an event organised by Rix & Kay Solicitors http://www.rixandkay.co.uk/ a week ago where Steve Billot of Duff and Phelps http://www.duffandphelps.com/expertise/our_team/Pages/bio.aspx?itemid=546&list=People gave a presentation on opportunities and challenges in the legal market. What struck me was that whilst law firms are playing in an increasingly Read More
As a psychologist and trainee psychotherapeutic counsellor, a consultant who works with many family lawyers, a divorced mum who ensured my children’s father played a major role in their lives and as a long-time supporter of the not-for-profit organisations OnlyMums http://www.onlymums.org/ and OnlyDads http://www.onlydads.org/, I was delighted to attend my Read More
Yesterday, I led another training session for CLT on Business Development for Lawyers in London. The session takes delegates on the journey from analysing their markets and services, setting goals, selecting appropriate strategies and creating integrated marketing, communications, sales and relationship management campaigns. As usual, the nature of the delegates’ Read More
