There’s lots of talk about brands at the moment. But some people fail to realise that branding is a specialist area of marketing and communications and stretches way beyond the name of your firm/organisation and a nice logo. It’s a big subject (I regularly use around five different models to Read More
I am still incredulous at all the hysteria and cynicism when it comes to the subject of social media and the professions. And I am more than a little bit fed up dealing with the confusion that is caused by it amongst ordinary professionals who are just trying to run Read More
As I am always encouraging my clients and colleagues to enter into awards (both to have their achievements recognised and for the positive PR), I was somewhat surprised (and absolutely delighted) to hear today that I have been shortlisted in the Chartered Institute of Marketing’s Women in Marketing Greater London Read More
This morning I worked with 18 young marketing and BD assistants on a PM Forum course on “Practical and Professional skills”. We covered a lot of ground. But there was a series of group workshops where they demonstrated just how much they knew by identifying 10 top tips in a Read More
As part of its service to its professional service clients, Kelso PR provides a series of short, free seminars for fee-earners. Last Friday I attended a session titled “Winning clients in a difficult environment” to see what they were like. It was a relatively small group – about 25 or Read More
