Property

Property marketing case studies – Relationship management at DTZ, GVA, JLL, Knight Frank and Savills

I recently reviewed the book “Effective client management in professional services – how to build successful client relationships” by Jack Berkovi  (see blog http://kimtasso.com/book-review-effective-client-management-professional-services-build-effective-client-relationships-jack-berkovi/). The article will appear shortly in http://www.pmforum.co.uk/magazine/. Meanwhile, I summarised the key points from some of the real estate strategy and property marketing case studies for Read More

2015-01-28T11:52:35+00:00January 28, 2015|Kim's Blog, Management Skills, Marketing, Property, Relationship Management, Strategy|

Book Review – “How to think strategically: Your roadmap to innovation and results” by Davide Sola and Jerome Couturier

I’ve read numerous books on strategy since before my MBA in 1996 and ever since. There were some good and some poor. As part of preparing for the forthcoming course on “Being more strategic” for PM Forum http://www.pmforum.co.uk/training/ I needed to select a couple of books to recommend to delegates. Read More

2014-08-19T15:58:10+01:00August 19, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

Property Marketing Case Study – The power of brands in B2B and B2C (Cluttons, Workspace and CBRE)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there were three presentations that focused on brands, rebrands and value propositions. Marc McConnell – Cluttons http://www.cluttons.com/gb  The Cluttons brand – predominantly red visually – was established 250 years ago Amazon says “Brand is what Read More

2014-07-01T18:03:14+01:00July 1, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|
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