Selling

Book Review: Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves

Emotional Intelligence (EQ or EI) continues to generate an increasing amount of interest as the importance of emotional intelligence (aka soft skills) for leadership, management, marketing, selling and client relationship management becomes more generally known. There are many resources on this web site on the topic (use the search facility) Read More

Book review: “How to win friends and influence people” by Dale Carnegie – Still a valuable guide

I first read "How to win friends and influence people" way back in January 1984. That’s nearly 30 years ago (the book was actually written back in 1938). It had a profound effect on me - despite the fact that I am a psychologist and have read thousands of books Read More

Reinventing marketing – beyond the 4Ps

Earlier this year I wrote an article in Professional Marketing magazine http://www.pmforum.co.uk/magazine/ 20 year anniversary issue that looked back over the last two decades and also considered future trends for professional service marketers. http://kimtasso.com/twenty-years-and-counting-the-past-and-future-of-professional-services-marketing/ As a result of that article I was asked to address the senior marketers and business Read More

2013-09-16T17:54:15+01:00September 16, 2013|Accountants, Kim's Blog, Lawyers, Marketing, Selling, Statistics and trends|
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