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Legal Marketing Technology Case Studies – Highlights from Conscious Solutions “Marketing in a digital world”

At a recent course on “Marketing in a Digital World” (see the related blog), Conscious Solutions http://www.conscious.co.uk/site/home/ provided insights into a number of legal marketing technology case studies. Boys and Maughan http://www.boysandmaughan.co.uk/ Storytelling client case study on collaborative family law using video Integration with Child Support Agency calculator Process fact Read More

2014-12-02T16:58:52+00:00December 2, 2014|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|

Marketing in a digital world – Conscious Solutions seminar review

I went along to the final session in the 2014 roadshow (which was held in London) to see what Conscious Solutions had identified as the top priorities for professional services marketing in a digital world. I joined the marketers’ stream which was really informative but also heard positive feedback from Read More

2014-12-02T16:40:09+00:00December 2, 2014|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Statistics and trends, Web Sites|

Six highlights from CLT’s Business Development for Lawyers training course

Yesterday, I led another training session for CLT on Business Development for Lawyers in London. The session takes delegates on the journey from analysing their markets and services, setting goals, selecting appropriate strategies and creating integrated marketing, communications, sales and relationship management campaigns. As usual, the nature of the delegates’ Read More

2014-10-22T18:45:55+01:00October 22, 2014|Kim's Blog, Lawyers, Marketing, Social Media, Strategy|

Property Marketing Case Study – The power of brands in B2B and B2C (Cluttons, Workspace and CBRE)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 there were three presentations that focused on brands, rebrands and value propositions. Marc McConnell – Cluttons http://www.cluttons.com/gb  The Cluttons brand – predominantly red visually – was established 250 years ago Amazon says “Brand is what Read More

2014-07-01T18:03:14+01:00July 1, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|
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