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Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and Read More

Property marketing case study – Will Wright at White Space: Branding and video seeding

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Will Wright at White Space which specialises in serving national and regional bespoke residential developers http://www.whitespaceagency.com/  Q: Which of your Read More

2014-04-14T12:37:57+01:00April 14, 2014|Kim's Blog, Marketing, Property, Social Media, Strategy|

Property marketing case study – John Rushton at Small Back Room: Community, content and customer experience

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to John Rushton, chairman of the property marketing and design consultancy Small Back Room  http://www.smallbackroom.com/  Tribes and Community – from Kazakhstan Read More

2014-04-11T11:20:48+01:00April 11, 2014|Kim's Blog, Marketing, Property, Selling, Social Media, Web Sites|

Like transplanting a tree – moving lawyers and accountants overseas

When providing business development coaching to lawyers and accountants, one of the metaphors I use is that it is like growing a tree. It’s not an overnight process. It takes time for a young sapling to find the right location, acquire the necessary resources and grow steadily each year until Read More

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