When providing business development coaching to lawyers and accountants, one of the metaphors I use is that it is like growing a tree. It’s not an overnight process. It takes time for a young sapling to find the right location, acquire the necessary resources and grow steadily each year until Read More
I had three motivations for scooting over to the uber-cool BL-NK pop-up venue in Hoxton yesterday just around the corner from Silicon Roundabout at the very heart of digital London. The first was to see the marketing efforts of Withers Worldwide in action as a legal and law firm marketing Read More
I read this excellent blog on copywriting tips which was originally published in the Buffer Blog http://blog.bufferapp.com/data-backed-copywriting and to those who attend my copywriting classes I recommend that you read the entire blog. But here are the highlights: Create a curiosity gap – the headline needs to be tantalising enough to Read More
The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: http://www.legaltechnology.com/latest-news/kim-tasso-on-marvelous-marketing-from-referrer-management-to-chilli-campaigns-national-awards/ With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner Read More
The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: http://www.legaltechnology.com/latest-news/kim-tasso-on-marvelous-marketing-from-referrer-management-to-chilli-campaigns-national-awards/ With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner Read More
