Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More
I noticed that a large proportion of my web traffic results from people searching on this subject. So I have just written an article for Professional Marketing magazine http://www.pmforum.co.uk/ which takes an overview of the impact of technology on marketing in the professions. It covers the following subjects: Planning, segmentation and Read More
One of the most thought provoking questions I think I was ever asked was “Do you fear the future?”. And it must have been running through the minds of the 530 or so delegates at the LawTech Futures conference in Victoria yesterday as we listened to two leading futurologists. Charles Read More
Calista recently produced a report called “Top 200 law firm survey…Twitter” covering the period up to 1st November 2011. It’s key findings were: There are 284 Twitter accounts with nearly 86,500 followers held by the top 20 law firms (190 in the top 100) 24% of top 100 firms are not Read More
Now and again I spend time with folk who can update me on what’s happening in different parts of the tech world and last week I had a chat with Kurt Ozificici of Fresh01 http://fresh01.com/, a multimedia creative agency. My aim was to learn more about App development (more of this Read More
