Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More
I noticed that a large proportion of my web traffic results from people searching on this subject. So I have just written an article for Professional Marketing magazine http://www.pmforum.co.uk/ which takes an overview of the impact of technology on marketing in the professions. It covers the following subjects: Planning, segmentation and Read More
This was the headline screaming out from the front page of City AM this week http://www.cityam.com/latest-news/legal-firms-hit-fresh-downturn The main thrust of the news was that Slaughter & May froze associate salaries and Herbert Smith announced 51 redundancies. The lack of corporate deals was cited as the main cause but further restructuring Read More
The latest figures from the Office of National Statistics showed that in 2010: 5.5% of heterosexual marriages ended in divorce after four years 2.5% of a total of 42,778 civil partnerships in the same period were dissolved 44% of civil partnerships are entered into by women, but they file for Read More
One of the most thought provoking questions I think I was ever asked was “Do you fear the future?”. And it must have been running through the minds of the 530 or so delegates at the LawTech Futures conference in Victoria yesterday as we listened to two leading futurologists. Charles Read More
