Kim TassoLearning from Lockdown – Positive outcomes from the Covid crisis for legal, accountancy and property sectors
Posted on: January 20, 2021
In the run up to Christmas, I pledged to make a donation to a local mental health charity where I am a Trustee for each personalised email I sent to my clients and contacts. Naturally, we are all saddened by the enormous toll of the Covid crisis – to the economy, to businesses and their […]
Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher (November 2020)
Posted on: November 25, 2020
A round up of recent media mentions of thought leadership campaigns in professional services. Professional Services thought leadership update – FTI, Bidwells, Grist and Fieldfisher. I’ve added my thoughts on recent campaigns which we use in thought leadership training workshops. Award-winning thought leadership campaign at FTI (June 2020) FTI Consulting was the winner of the […]
Property marketing case study – Transformational change in Savills’ bid processes
Posted on: November 18, 2020
The London Committee of the PM Forum hosted an event on 11th November where Ellie Blenkinsop (The Client – Head of Bids at Savills) and Francesca Ayers (The Consultant – Get Serious), shared inspiring and practical insights from their ‘journey’ of transformational change in Savills’ bid processes. They started by explaining that the transformational change […]
Property marketing case study – Integrated campaign on farmland value from Savills rural team
Posted on: April 26, 2019
Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]
Book review: Endorsements for Better Business Relationships
Posted on: September 12, 2018
My new book “Better Business Relationships – Insights from psychology and management for working in the digital world” (further details at http://kimtasso.com/publications/better-business-relationships/) will be published on 20th September. I’m humbled and deeply grateful for the following endorsements of the book: “Occasionally you come across books that are timely, utterly important and overdue. This is one […]