Be more strategic

Being more strategic – Case studies and insights (Ireland May 2023)

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland  on “Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. So there should be something for everyone – Read More

Be more strategic – A metaphor: Analyse, join and align the dots

At the start of March, there was an online PM Forum workshop on “Being more strategic”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Below is a summary of the key themes Read More

2023-03-06T11:22:47+00:00March 6, 2023|Kim's Blog, Marketing, Strategy|

Be more strategic – PESTLE, Positioning and Plans

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Many were attached to specific practice groups and some had firm-wide roles. This post picks up on some of the emerging themes and shares the delegate polls as an Read More

2022-12-22T15:49:06+00:00December 22, 2022|Kim's Blog, Marketing, Statistics and trends, Strategy|

Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Early in December we enjoyed an interactive and productive day at Taylor Wessing (Thank you for hosting!) for a day workshop on “Future Marketing/BD Manager” with PM Forum. This post was prepared for the delegates as a reminder of the key themes and an additional learning resource. Future Marketing/BD Manager – Read More

2022-12-14T17:06:33+00:00December 14, 2022|Kim's Blog, Management Skills, Marketing, Strategy|

Classic management book reviews – The McKinsey way, Good to great, How to manage organisational change and Strategic Selling

At recent consulting, strategy and change management workshops delegates asked about some classic management books. I also noticed that “Good to great” was frequently referenced in some of the latest management thinking. As I had published the reviews below before starting this blog in 2008, I thought I’d re-post them Read More

2022-05-24T17:10:18+01:00May 24, 2022|Kim's Blog, Management Skills, Selling, Strategy|
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