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2014 CIM professional marketing qualifications syllabus changes

I recently wrote about the new marketing standards from the Chartered Institute of Marketing (CIM) http://kimtasso.com/views-new-marketing-standards-cim/. I wrote about the previous changes to the CIM professional qualifications syllabus in 2009 http://kimtasso.com/professional-service-marketers-face-challenging-syllabus-change/ and have written on a number of occasions about alternative digital qualifications and courses (see, for example: http://kimtasso.com/old-and-new-digital-marketing-qualifications/ and Read More

2014-09-11T16:50:28+01:00September 11, 2014|Kim's Blog, Marketing, Statistics and trends|

What are the essential skills for modern marketers?

I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation,   risk and compliance Commercially Read More

2014-07-29T15:41:41+01:00July 29, 2014|Kim's Blog, Marketing, Statistics and trends, Strategy|

Property marketing: Trends and challenging convention (Summary of EG Property Marketing summit speech)

At the Estates Gazette (EG) inaugural Property Marketing Summit conference on Thursday 26th June 2014 (#marketingsummit) I gave a presentation entitled “Challenging convention: prioritising investment – from traditional to sophisticated marketing in the new property world”. This is a summary of the key points from my presentation – please email Read More

2014-08-06T18:36:40+01:00July 1, 2014|Kim's Blog, Marketing, Property, Relationship Management, Social Media, Statistics and trends, Strategy, Web Sites|

Views on the new marketing standards from CIM?

Most people know that I have been a staunch supporter of the Chartered Institute of Marketing (CIM) in the past. Call me a Luddite but I really liked the old CIM marketing standards (see above). They gave a clear picture of what marketers were expected to know and be able Read More

2014-06-23T12:02:35+01:00June 23, 2014|Kim's Blog, Marketing|
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