This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals (Approximate script with links) Introduction Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More
This book “The Human Edge – How curiosity and creativity are your superpowers in the digital economy” by Greg Orme (London Business School, founder of the Centre for Creative Business and with clients including Accenture, EY and Arcadia) is both fascinating and inspiring. Most of us (lawyers, accountants, surveyors or Read More
These two articles on the growth of MarTech in professional services were published in the February and March 2020 editions of Professional Marketing Magazine. Wouldn’t it be good if there was a central source of information about marketing automation and technology (MarTech) in professional services – whether in law, accountancy, Read More
I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 Read More
At a recent training workshop we considered: What marketing and business development assistants would like to say to their fee-earners. The assistants know that they have to work hard to understand what their fee-earners do and who they do it for – they must develop empathy with their fee-earners and Read More
