Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More
I like freebies. And this free guide is a quick and easy read http://offers.hubspot.com/download-a-practical-guide-to-killer-marketing-content (registration required to download). The contents are: Know your audience (Build buyer personas and buyer profiles) Conduct a content audit Map content to the buying cycle Create your editorial calendar 10 tips to create killer content Follow Read More
At a recent workshop for “Practical and professional skills for marketing and business development assistants” I asked the participants for their views on the most important practical tips that they were taking away. They picked two – one might argue obvious - techniques to help them improve their communications with partners Read More
In advance of the new Digital PR course from PM Forum, I asked solicitors at Royds LLP to provide some advice on what to do if someone writes something that is defamatory about you or your firm. Stewart Wilkinson, head of litigation at Royds LLP and trainee solicitor Rachel Salter Read More
There’s so much information around these days that it’s hard to know what to read but I have come to rely on information provided by HubSpot which is one of the leading authorities on digital marketing. So it was with great interest that I downloaded this free e-book by @DanZarrella Read More
