Content Management

Top ten tips on referrer management (2016 Birmingham)

I recently presented the MBL course “Winning more work from referrers and intermediaries” in Birmingham. Below are the top tips on referrer management discussed by the delegates. Details of future courses are here: https://www.mblseminars.com/outline?progid=5770. 1.The importance of the broader marketing context At the session we considered research that demonstrated how important Read More

2016-04-04T12:05:56+01:00April 4, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Content development – Get blood out of a stone

At a recent effective writing course I led for PM Forum http://www.pmforum.co.uk/training/ the issue causing most concern for delegates was getting content out of busy lawyers, accountants and surveyors. Content development was described as being like getting blood out of stone. So here are some ideas to help get that Read More

2016-03-20T16:14:50+00:00March 20, 2016|Kim's Blog, Marketing, Social Media|

10 steps to create a business development campaign

At a recent CLT course on “Business Development for Lawyers” I asked delegates (many of whom where insolvency experts) what they would most like as a follow up blog post. They asked for something that pulled everything together on developing a marketing and business development campaign. This is a topic Read More

2015-11-13T12:45:19+00:00November 13, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|

Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors

(Apologies - the original post appears to have been lost from the site) Rix & Kay is a firm of solicitors in the South East with offices in Uckfield, Brighton and Sevenoaks. There are three lawyers and six assistants within its Later Life team which specialises in private client work (Powers Read More

Legal Marketing Case Study – Rix & Kay thought leadership in the later life and care sectors

(Apologies - the original post appears to have been lost from the site) Rix & Kay is a firm of solicitors in the South East with offices in Uckfield, Brighton and Sevenoaks. There are three lawyers and six assistants within its Later Life team which specialises in private client work (Powers Read More

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