Differentiation

Seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence (May 2021)

This article was written for the delegates at a recent pitching workshop organised by the PM Forum  as a summary to supplement the other course materials they received. There were seven pitching themes – specialisation, engagement, research, content, differentiation, project management and virtual presence. 1. Increasing specialisation Many marketing and Read More

2021-08-20T08:59:28+01:00May 27, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Perfect pitches – Five key points (Video)

This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso Read More

2025-02-14T11:34:56+00:00February 5, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|

What are soft skills? And why are they so important? (Video)

This 9 minute video explores: What are soft skills? And why are they so important? Video script Hi. I’m Kim Tasso. I am sure many of you are worried about the onward march of technology – things like artificial intelligence (AI) and machine learning and the impact these may have Read More

2025-04-05T12:50:39+01:00June 18, 2020|Kim's Blog, Lawyers, Management Skills, Relationship Management|

Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”

The annual Smith & Williamson law firm survey 2018 obtained the opinions of over 130 managing partners and senior management personnel across the UK in August 2018. The clear message emerging from this year’s survey show that law firms are continuing to fight for top talent in a competitive market Read More

2021-04-03T15:05:13+01:00July 15, 2019|Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy|
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