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Developing a business psychology practice – Communicating a consulting profile and reputation

It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan Read More

Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)

Thanks to Pippa Blakemore for this great and comprehensive review of my recent book "Social media in business development and relationship management: A guide for lawyers". Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can Read More

2018-12-13T12:30:06+00:00December 13, 2018|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|

Lessons in leadership – personal brand, presence, stages and loneliness

I took myself along recently to Buzzacott acccountants’ “taster session” from its leadership development programme. The workshop covered four short lessons in leadership – personal brand, presence, stages and loneliness. Personal leadership brand I’ve written about personal branding before (see, for example, http://kimtasso.com/the-power-of-three-in-personal-introductions-brandme/ and http://kimtasso.com/building-personal-brand-key-person-influence-daniel-priestley/). Jan Carrington led us through some discussions Read More

2018-05-15T09:21:45+01:00May 15, 2018|Kim's Blog|

Vuture – Marketing and relationship management automation in professional services firms

My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, Read More

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