Product Development

Law firms still missing a trick with apps?

The following article appeared today on LexisNexis UK "Future of Law" In June 2012 I published a White Paper titled “UK law, accountancy and property firms – Are we missing the mobile revolution?”. The main points discussed included: Most UK law firm app development appeared to be focused on Read More

2013-09-08T18:40:08+01:00May 29, 2013|Kim's Blog, Lawyers, Marketing, Strategy|

Developing a family law practice – mind shift, focus and pricing

At a recent CLT session on this subject, the delegates – mostly heads of family departments outside of London – found the following concepts most valuable for developing a privately funded family law practice: Mind shift – from public service provider to profit generator a)         Accept it’s not Legal Aid anymore – Read More

Case study (Law firm marketing) – Mishcon de Reya

The following article was published today on Legal Technology Insider Business Development: Mishcon de Reya in the spotlight Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms. Let’s start with Mishcon de Reya. At number 45 in the charts and a fee income of £73m Read More

2014-07-09T09:20:34+01:00April 10, 2013|Kim's Blog, Lawyers, Management Skills, Marketing, Selling|

Case Study – UK tax rates app from Haines Watts accountants

I am still receiving additional material to supplement  the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website Read More

Highlights from the McKinsey article on demystifying social media

In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: Whilst it is not directly relevant to the professions, there are some statistics and case studies Read More

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