Professional Services Marketing

Cross-selling and referrals – Listen, Focus and Proximity

I thought you might appreciate some highlights from the recent PM Forum workshop “Cross-selling and referrer management accelerator”. Delegates represented real estate, litigation, social housing, accountancy and insolvency teams. They variously targeted commercial organisations, professional practices and private client markets - some internationally. Some had sophisticated and established referral programmes whilst others Read More

2025-03-17T09:19:23+00:00March 17, 2025|Accountants, Kim's Blog, Lawyers, Marketing|

Internal Communications – Employee listening

As a long-standing member of the Institute of Directors  I was surprised to learn that there is special interest groups for Marketing Communications | Institute of Directors. So I attended one of its webinars yesterday: “Are you really listening – Unlocking innovation and engagement in the workplace” which focused on Read More

2025-02-26T13:23:32+00:00February 26, 2025|Kim's Blog, Management Skills, Psychology|

Consulting Skills – The power of workshops

At the recent PM Forum – PM Forum training workshop on “Coaching and Consulting skills for marketing and business development professionals” we spent time considering key consulting skills. In particular we focused on how to achieve engagement, buy-in, commitment and implementation for a “consultancy” project. As well as looking at stakeholder engagement in detail Read More

Proactive Marketing and Business Development Executives – Engage and Educate

It was a full house at PM Forum’s   “Proactive Marketing and Business Development Executive” online full day workshop with 18 enthusiastic delegates. They asked lots of brilliant questions and generously shared their insights and experiences with each other. Some were new to their MBD roles while many were considering how Read More

2024-12-08T11:13:42+00:00December 8, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|
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