There is a myth that magpies are attracted to shiny, sparkly things. The myth says that they will even steal them. (In 2014 researchers at Exeter University disproved the idea that magpies are attracted to shiny things – but bear with me while I continue my metaphor). Creative swiping was Read More
I was at the Business Book Awards https://www.businessbookawards.co.uk/ in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations meant that I simply had to read it. The change catalyst is indeed a great book. It's beautifully written and a Read More
At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion: 1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought Read More
A short while ago, I travelled to Birmingham for a West Midlands Professional Marketing Forum meeting to talk about “Towards strategic marketing”. Yesterday, I presented at a professional services conference in Sussex (organised by Consortium and supported by CIM) and presented on a similar topic. Whereas we often consider our lawyers, accountants and surveyors Read More
I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks - both property marketing case study presentations and views from the experts. The main messages appeared to be: Finally we Read More
