AMBA (Association of MBAs) puts on great regular events for Continuing Professional Development (CPD), and amazingly they are mostly free to members. Last year’s MBA refresher (http://kimtasso.com/association-of-mbas-refresher-event-banks-innovation-entrepreneurs-and-coaching) was excellent so I was excited when I arrived at Imperial College on 4th September. Here’s a summary of what was covered. Pricing to Read More
I am still receiving additional material to supplement the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More
Whilst the Chartered Institute of Marketing (CIM) remains the obvious choice for most marketers on resources to support training and development, I couldn’t help but admire the resources of the IPA (Institute of Practitioners in Advertising). Take, for example, its required reading list in the IPA Shop - http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=2698 Whilst Read More
An interesting paper from the masters of strategy arrived earlier this month. The essence of their previous argument was that “the only way to set strategy effectively during uncertain times was to bring together, much more frequently, the members of the top team, who were uniquely positioned to surface critical Read More
As I have blogged before about Mischon de Reya, (most recently http://kimtasso.com/collaborative-marketing-of-family-law-services-debretts-and-mishcon-de-reya and http://kimtasso.com/legal-marketing-case-study-mishcon-de-reya) it was interesting to read the article about the firm in a recent edition of The Lawyer http://www.thelawyer.com/reya-light/1013344.article Some of the key themes that emerge as to the key to its success include: A strong managing partner Read More
