This week I lead another of the successful inbound marketing and social media courses for professional services marketers for PM Forum http://www.pmforum.co.uk/training/index.aspx. I was glad that there were delegates from all the professions – lawyers, accountants and surveyors – although having a range of 3 to 9.5 (out of ten) Read More
In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: http://www.mckinseyquarterly.com/Demystifying_social_media_2958 Whilst it is not directly relevant to the professions, there are some statistics and case studies Read More
Are you App-Aware, App-Agnostic or App-Happy? I have monitored the introduction of Apps by professional service firms (PSFs) in the legal, accountancy and property markets over the past few years and even built a spread sheet analysing their key features and relative strengths and weaknesses. I intended to write a Read More
I spent yesterday at the lovely Fanhams Hall Hotel in Hertfordshire with the 12 law firms who make up Law South. There were four speakers (Professor Richard Susskind OBE, Nick Jarrett-Kerr, Tim Aspinall of DMH Stallard and myself) and two interactive sessions with the 50 or so members using electronic Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Recruiting your own marketing person Existing active programme of activities? Level of involvement of partners/lawyers? Generalist or specialist? Tactical or strategist? Detailed job description? How will you measure Read More
