Surveyors

Property marketing case study – CBRE at MIPIM with bears and bulls video and social media

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property marketing, I spoke to Barbara Becchetti of CBRE http://www.cbre.eu/emea_en Campaign planning MIPIM, the annual four day event for the real estate industry which takes place in Cannes, France Read More

2014-07-01T16:02:44+01:00July 1, 2014|Kim's Blog, Marketing, Property, Social Media, Strategy, Web Sites|

Property marketing case study – Video at Knight Frank, Berwin Leighton Paisner and Estates Gazette

At this week’s Profile (property marketing network http://www.profile-network.com/) session these three organisations shared their experiences of using video as part of the marketing communications mix for property marketing. Berwin Leighton Paisner http://www.blplaw.com/home Brian Macreadie, Head of Brand and Sector Marketing, explained that he was a “digital marketing geek” who had Read More

2014-06-13T15:29:46+01:00June 13, 2014|Kim's Blog, Lawyers, Marketing, Property, Social Media|

Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Read More

2014-06-05T17:00:55+01:00June 5, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

10 practical tips for fee and price negotiations

As part of the conflict management training courses and coaching I provide, I have just updated the 40 page resource “Guide to effective communication, conflict management and negotiation for smoother relationships and better outcomes” that I provide to delegates and coaching clients. Whilst much of the training focuses on influence, Read More

Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist Read More

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