I've been a judge on these awards for many years and it's always great to go along to the dinner and ceremony to see the lucky winners hear the news of their success and receive their gongs. So I glammed up as best I could and travelled to the Marriott Read More
Most marketers in the professions understand the value of thought leadership as a tool for positioning a firm, creating new markets and services, driving innovation and, of course, raising profile and generating leads and interest from clients and potential clients. But what I perhaps hadn’t appreciated was how important it Read More
Following on from Peter Cook’s http://www.academy-of-rock.co.uk/ great book “Sex, Leadership and Rock’n'Roll: Leadership Lessons from the Academy of Rock” comes the thinner but just as good “Punk Rock People Management”. It’s a short, accessible booklet providing some no-nonsense practical advice to non-HR professionals on dealing with hiring (selection, induction, rewards), inspiring (engagement, Read More
I am still incredulous at all the hysteria and cynicism when it comes to the subject of social media and the professions. And I am more than a little bit fed up dealing with the confusion that is caused by it amongst ordinary professionals who are just trying to run Read More
As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have Read More
