Training

Business development for lawyers – five key insights

Recently, I ran another of the successful Business development for lawyers full day training sessions in London. Unusually, the delegates were predominantly from commercial areas including corporate, property and employment representing a range of small and larger firms from across the UK. Some of their target markets were interesting: aviation, Read More

2014-12-22T16:29:35+00:00June 21, 2012|Kim's Blog, Lawyers, Marketing, Selling, Social Media, Strategy|

Leadership: Lessons from Star Trek and Neuroscience

Two recent but very different articles on leadership attracted my attention. Star Trek Forbes published “Five leadership lessons from James T Kirk” in May http://www.forbes.com/sites/alexknapp/2012/03/05/five-leadership-lessons-from-james-t-kirk/. It’s a neat way to get across some key messages – with evidence from the Enterprise’s caption: Never stop learning Be a “walking stack of Read More

2015-01-22T15:13:37+00:00June 20, 2012|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Strategy|

Lessons from recent inbound marketing and social media course

This week I lead another of the successful inbound marketing and social media courses for professional services marketers for PM Forum http://www.pmforum.co.uk/training/index.aspx. I was glad that there were delegates from all the professions – lawyers, accountants and surveyors – although having a range of 3 to 9.5 (out of ten) Read More

Technology, strategy, innovation and pricing dominate Law South Conference

I spent yesterday at the lovely Fanhams Hall Hotel in Hertfordshire with the 12 law firms who make up Law South. There were four speakers (Professor Richard Susskind OBE, Nick Jarrett-Kerr, Tim Aspinall of DMH Stallard and myself) and two interactive sessions with the 50 or so members using electronic Read More

2013-08-07T22:12:39+01:00May 12, 2012|Kim's Blog, Lawyers, Marketing, Statistics and trends, Strategy|

Adaptation and reinvention – Taking my own medicine

Branding is tricky at the best of times. But when you have to apply the process to yourself or your own business it becomes almost impossible. When I established my first company - Practical Marketing Consultancy Ltd - way back in 1994 the world was a very different place. Almost Read More

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