Are you App-Aware, App-Agnostic or App-Happy?
I have monitored the introduction of Apps by professional service firms (PSFs) in the legal, accountancy and property markets over the past few years and even built a spread sheet analysing their key features and relative strengths and weaknesses.
I intended to write a blog summarising my preliminary observations and including some guidance for those who are unfamiliar with the planning, project management and technical development processes – and the costs – involved in such a venture.
However, once I started I soon realised that there was considerably more to share than I could realistically present in a blog and so I have produced a 19 page White Paper.
Key topics covered include:
- Early professional firm Apps
- Property Apps
- Legal Apps
- Accountants and tax adviser Apps
- Professional institutions
- Current App categories
- Types of professional firm Apps
- Professional firm App Grading
- Potential for other professional service firm Apps
- App development and costs
- A strategic vacuum?
- A way forward?
Fresh01 – recent winners, on behalf of clients Lockheed Martin Corporation for the Second Nature e-learning product, of the Award for Distinction for Interactive Media at the18th Annual Communicator Awards – were kind enough to provide input to the development and costs element of the report. Thanks Guys! www.fresh01.com
Please email me for a free copy of the White Paper: kim@kimtasso.com
