Chaotics: The business of managing and marketing in the age of turbulence

Posted on: June 14, 2009

I have just finished writing a review of this book by Philip Kotler and John A Caslione and I have to say that I found it a thoroughly gripping read offering immense reassurance to those of us who did our MBAs a long time ago – some of those favourite tried and tested models can […]

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Facebook tops Internet chart – Web brands

Posted on: June 5, 2009

Nielsen Online research shows that Facebook beat Google, MSN and eBay to become the most used web brand in the UK. Facebook has 12.7% of UK Internet related time – up by over 5% from April 2008. Time spent on Facebook rose by 3.8 billion minutes to 6.2 billion minutes. MSN/Windows Live (messenger and hotmail) […]

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Chartered Financial Planners great marketing communications campaign

Posted on: May 1, 2009

It takes quite a lot to get me excited about marketing communications campaigns by the professions (I’ve seen way too many in my time) but I think Armstrong Davis – Chartered Financial Planners – are worthy of a mention. that I came across I noticed a link at the end which said “How we saved […]

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Top brands – Google and Microsoft

Posted on: May 1, 2009

Brandz Top 100 Most Valuable Brands report indicates that Google is the world’s first $100 bn brand. The league table is now: 1. Google (£68.5bn) 2. Microsoft (£52.2bn) 3. Coca-Cola (£46.3bn) 4. IBM (£45.6bn) 5. McDonalds (£45.5bn) 6. Apple (£43.2bn) 7. China Mobile (£42bn) 8. General Electric (£40.9bn) 9. Vodafone (£37.8bn) 10. Marlboro (£33.9bn) Compare […]

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Non intrusive marketing

Posted on: April 22, 2009

I have just read a great Alumni Briefing Paper on “Non intrusive marketing” (some call this Web 2.0 marketing or Inbound Marketing) from Cambridge Marketing College – www.marketingcollege.com (where I lecture on the marketing communications diploma courses) – it provides a great introduction to the subject. It explains that non intrusive marketing is about making […]

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Original branding by Matt Playford · A site by Fresh01