Property marketing case study – Key points from the EG property marketing conference 2018

Posted on: July 9, 2018 Property marketing case study – Key points from the EG property marketing conference 2018

I thought this year’s Estates Gazette (EG is the new brand) property marketing conference in June was a great improvement from last year. There was a series of excellent talks – both property marketing case study presentations and views from the experts. The main messages appeared to be: Finally we are seeing the use of […]

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From expert to rock star – Using Passle for content creation and distribution

Posted on: October 19, 2016 Passle content creation and distribution

Long ago, before the digital revolution, I wrote a book on media relations and how leading experts in professional services could build their media profile to become the “rock star” of a niche. Since then, the digitisation of communications and understanding of thought leadership have made this strategy commonplace – it’s all about content creation […]

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Client service insights – Empathy, measurement and reverse thinking

Posted on: July 4, 2016 Client service insights - listen and empathy

Three recent news reports captured my attention on client service insights for law firms and professional service firms.  Addleshaw Goddard solicitors uses empathy Addleshaw Goddard – a major law firm – topped the charts for client service (performance and value for money) in the Nisus Consulting research http://www.nisus.net/   to become the most client-focused firm law […]

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From Jesse J to Einstein – ROI in professional service firm marketing and business development

Posted on: October 24, 2013

I was recently asked to prepare a session for a group of law firms on Return on Investment ROI in professional service firm marketing and business development. Sometimes, marketers are a bit like Jesse J and expect partners to make a leap of faith – “It’s not about the money, money, money – we just […]

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Marketing technology – Vuture tackles social media verification, dynamic content and extranets made easy

Posted on: November 1, 2012

Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso1.wpengine.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Concep (see http://kimtasso1.wpengine.com/partners-running-e-shot-campaigns-and-an-app-for-events-new-products-from-concep) has 13, […]

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Original branding by Matt Playford · A site by Fresh01