It’s always a risk to agree to review a book by someone that you know, and, in this case, admire. I’ve known Laurie for many years and indeed we have both lectured on the CIM/PSMG’s professional services diploma courses sharing evenings amongst delightful new entrants to the world of professional Read More
I recently attended a short PSMG session led by Paul Denvir of The Pace Partners on the psychology of price. He started with an exercise where we were all to noted down what we would consider the values of expensive cars and houses and cheap holidays and we quickly saw Read More
I was asked the other day what I considered to be the important emerging trends in marketing (and not just professional services marketing) so I had a bit of a think. There’s so much going on! My initial ideas are below and I would be interested to hear your views Read More
As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as Read More
Yesterday I had a fabulous day at the SMART Social Media for Business conference in Westminster. I tweeted throughout the day, and there was a LOT of material, but here are some of the most memorable bits. Setting the scene John Barnes (Incisive Media) opened the event and then Charlie Read More