This case study was prepared for use in the forthcoming Digital PR training course being developed for the Professional Marketing Forum (www.pmforum.co.uk). Natasha Frangos is a partner at haysmacintyre (www.haysmacintyre.com) Chartered Accountants and corporate finance and tax advisers which is based in Holborn and comprises 26 partners and 150 staff. Read More
As part of the preparation for a new digital PR course presented through the PM Forum, I am interviewing some leading practitioners in the professions for their views. Kelso Consulting http://www.kelsopr.com/ is an agency comprising around eight people which has long operated in the professions – working for accountants, lawyers and management Read More
I am still receiving additional material to supplement the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More
Many of the professionals I work with in insolvency related professions say that despite the double (or triple) dip recession, they are not experiencing the increase in work that is typical following a recession. In the past, the trend was that the peak of insolvencies occurred about 18 months after Read More
At the start of July, I ran another of the popular PM courses on “Managing Change and Leadership” http://www.pmforum.co.uk/training/index.aspx. As usual, I promised the delegates a summary from the session and the delay was due to me reviewing a new book on Managing Change (see below). We started the session with Read More
