Targeting is one of those interesting areas that sometimes falls between the marketing plan (where market sectors and ideal clients are described) and selling (where attention is concentrated on converting leads generated by marketing). At the other end of the scale, some firms simply have lists of named institutions and Read More
Earlier this week saw the first presentation of a half day training session on effective writing for marketing and business development (all PM Forum training courses are listed here: http://www.pmforum.co.uk/training/index.aspx#KT18Apr12). It was an ambitious agenda (and much of the feedback suggested that we should have devoted a whole day to Read More
Book review “Conversational riffs - creating meaning out of conflict” by Neil Denny (Conflict management). Psychologists say that successful relationships have the following elements: A safe place from which to explore Repair after rupture Communication Neil’s book on conflict management offers some great insights and help primarily in the second Read More
I've been a judge on these awards for many years and it's always great to go along to the dinner and ceremony to see the lucky winners hear the news of their success and receive their gongs. So I glammed up as best I could and travelled to the Marriott Read More
With ABS on the horizon and firms facing huge change management programmes, it’s not surprising that there’s lots of comings and goings with regards to leadership. And it’s interesting to note an increase in non-legal appointments in senior positions. Here’s a few that caught my attention: 750 lawyer Taylor Wessing appointed a Read More
