The following article was published today on Legal Technology Insider http://www.legaltechnology.com/latest-news/business-development-mishcon-de-reya-in-the-spotlight/ Business Development: Mishcon de Reya in the spotlight Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms. Let’s start with Mishcon de Reya. At number 45 in the charts and a fee income of £73m Read More
Back in April 2010, I was rather complimentary about Basil’s book which provided an overall model of business development for those in smaller consultancies in the architecture and construction industry http://kimtasso.com/architecture-and-construction-marketing-and-selling-professional-services His latest book “Creating winning bids” is a quick and easy read over 110 pages and covers the following: Read More
For lawyers, accountants and surveyors in a network of offices, the challenge of generating referrals (cross-selling) will be all too familiar. Extend the network into strategic alliances and across other firms and the problem is compounded. Referrer management is an important but tricky activity. It’s a multi-faceted issue, and there is Read More
At a recent workshop for “Practical and professional skills for marketing and business development assistants” I asked the participants for their views on the most important practical tips that they were taking away. They picked two – one might argue obvious - techniques to help them improve their communications with partners Read More
Imagine the situation. You have committed to meet someone to discuss a potentially valuable initiative. It is likely that the person you are meeting has arranged their diary to fit your meeting into their busy schedule. You are very busy with a variety of client and internal projects. Do you Read More
