There were many newly-appointed MBD assistants at the recent PM Forum training workshop “Practical and Professional Skills for Marketing and Business Development (MBD) Assistants” . One observation from the delegates was that marketing and business development (MBD) roles and activities were incredibly diverse. Roles depend on your firm, your MBD Read More
Internal Family Systems (IFS) is a therapy tool sometimes used by therapists to help clients with low self-esteem, harsh inner critics, Imposter Syndrome, trauma, anxiety, depression and addictions. IFS is also used with those who experienced difficult childhood experiences. The book is subtitled “A revolutionary therapy for wholeness and healing”. Read More
Sometimes we feel stuck. In the same old routine. Facing the same old problems. Fed up but unsure what to do to change. If we keep doing the same thing, we will get the same result. Sometimes we face what seems like an insurmountable problem. And feel frozen into inaction. Read More
A recent MBL workshop on referrer management was attended by fee-earners and business development professionals from law and accountancy firms. The over-arching theme to emerge was to improve the knowledge we have about our referrer relationships. Considering the data, research, systems and habits we need for referrer relationships prompted one Read More
Strategic marketers and business developers constantly monitor and analyse their markets. It is an ongoing part of our market research and external analysis within our situational analyses. It allows us to monitor our position (against competitors) and alerts us to opportunities and threats. It helps us understand the needs and Read More
