I am often asked for book recommendations on my coaching and mentoring courses so I thought I’d take a look at this one on coaching models. It’s stuffed full of useful models so I’d recommend it to experienced coaching practitioners. But as coaching (and counselling) skills are important in establishing Read More
It’s about time that there was a new book on strategic tendering for professional services. It’s too long – 1993 - since John de Forte and Guy Jones wrote their ground breaking “Proposals, pitches and beauty parades”. Whilst I valued Basil Sawczuk’s “Creating winning bids” in 2013 it is focused Read More
During the course of a career spanning over 30 years I’ve read a lot of sales books. I even wrote my own back in 2000 (http://kimtasso.com/publications/selling-skills-for-the-professions/). But when I first read Insight selling back in 2014 I thought it was a bright star of a book amongst many disappointing and Read More
Health warning: This book "The Analytical Marketer – How to transform your marketing organization" by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation. This is an Read More
TED’s mission is to nurture the spread of powerful ideas. Anyone who has seen a TED talk knows that they are expert, entertaining, often emotional and always compelling. And never more than 18 minutes. So while many business presentations might not be suitable for the full TED treatment, there must Read More
