At the recent Professional Marketing Forum conference I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” - and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Read More
A book by Chartered Institute of Public Relations. I’ve just completed a review (for Professional Marketing magazine) of this 240 page, 26 chapters (organised into eight parts) book which is written by over 20 PR experts and academics and developed from a series of summer workshops run by CIPR’s Social Media Read More
The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More
This case study was prepared for use in the forthcoming Digital PR training course being developed for the Professional Marketing Forum (www.pmforum.co.uk). Natasha Frangos is a partner at haysmacintyre (www.haysmacintyre.com) Chartered Accountants and corporate finance and tax advisers which is based in Holborn and comprises 26 partners and 150 staff. Read More
As I have blogged before about Mischon de Reya, (most recently http://kimtasso.com/collaborative-marketing-of-family-law-services-debretts-and-mishcon-de-reya and http://kimtasso.com/legal-marketing-case-study-mishcon-de-reya) it was interesting to read the article about the firm in a recent edition of The Lawyer http://www.thelawyer.com/reya-light/1013344.article Some of the key themes that emerge as to the key to its success include: A strong managing partner Read More
