Business Development

Pick up the phone – Creating better business relationships with telephones

I’ve done training sessions on inbound telephone calls to improve client service and enhance conversion rates (see, for example, http://kimtasso.com/managing-client-service-surveying-property-partnerships/). I’ve done workshops on outbound calls for cold calling (http://kimtasso.com/sales-selling-tips-11-point-plan-cold-calling/). But I was recently asked to cover the topic of outbound calls to existing contacts and clients to enhance business relationships Read More

2018-01-24T11:31:58+00:00January 24, 2018|Accountants, Kim's Blog, Lawyers, Property, Relationship Management, Selling|

Encouraging solicitors to sell – Aligning cross-selling with professional conduct rules

At a recent change management training session – where the topic of changing attitudes and corporate culture was discussed at length – we talked about the challenge of encouraging solicitors to sell. And in overcoming their resistance to selling and cross-selling. When it comes to persuasion, it’s important to align Read More

2017-12-04T16:46:06+00:00December 4, 2017|Kim's Blog, Lawyers, Selling|

Private client marketing – Competing in the digital era

This article on "Private client marketing - competing in the digital era" was published in the November 2017 edition of The Law Society’s PS magazine for private client lawyers http://communities.lawsociety.org.uk/private-client/ps-magazine/ Whilst we should be excited about the potential of digital technologies to help busy private client lawyers with their business Read More

2017-11-09T14:56:26+00:00November 9, 2017|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media, Web Sites|

Marketing secretary and PA: Three roles where secretaries and PAs contribute to marketing and business development success

At a recent PM Forum training course “Introduction to marketing and BD for PAs and secretaries” the delegates – from legal, accountancy, surveying, actuarial and technology firms – asked for a summary of the ways in which PAs and secretaries could contribute to marketing and business development success. Increasingly, technology Read More

2017-11-07T09:54:19+00:00November 7, 2017|Kim's Blog, Marketing|
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