At the end of November 2013, I submitted the 65,000 word manuscript to Legal Monitor for my fourth book. Whilst there are a number of existing books on business development for lawyers this one is different for a number of reasons: For all shapes and sizes of lawyers – whether Read More
I was recently asked to prepare a session for a group of law firms on Return on Investment ROI in professional service firm marketing and business development. Sometimes, marketers are a bit like Jesse J and expect partners to make a leap of faith – “It’s not about the money, Read More
The following "Marvellous Marketing" legal marketing case study article appeared in today's Legal Technology Insider at http://www.legaltechnology.com/latest-news/kim-tasso-on-marvellous-marketing-thomson-snell-passmore-open-in-thames-gateway/ Kim Tasso on Marvellous Marketing: Thomson Snell & Passmore open in Thames Gateway Thomson Snell & Passmore is a top 150 UK law firm with a turnover of £14.5m generated by 36 partners (18 Read More
Amazingly, it’s over three years since I went to see start up company for marketing technology Vuture http://kimtasso.com/marketing-communications-technology-for-professional-firms so I popped along to their offices on the SouthBank to catch up. Client base From such a recent start, they have done well. Whilst Tikit has 26 of the top UK law firms and Read More
The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More
