Engagement

Book Review: Helping people change: Coaching with compassion for lifelong learning and growth by Richard Boyatzis, Melvin Smith and Ellen Van Oosten

This review appeared in the most recent addition of Professional Marketing magazine. “Helping people change: Coaching with compassion for lifelong learning and growth” is an important book for those interested in behaviour change and change management– whether as a professional coach, a learning and development (L&D) expert or a leader who Read More

2024-03-04T16:54:54+00:00October 18, 2019|Kim's Blog, Management Skills, Relationship Management|

Change management and Employee engagement

At the recent MBL Change management workshop https://www.mblseminars.com/Outline/Tackling-Change-Management---A-Workshop-for-Professional-Practices/8417 we covered a lot of topics but the one that generated most interest was employee engagement. Change management and Employee engagement is particularly important in professional service firms where highly-skilled people are constantly on the front line with clients so it has Read More

2019-04-08T10:22:42+01:00April 8, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management|

10 key points all about buy-in in professional services (Manchester and Dublin 2019)

I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 Read More

2019-03-03T12:37:33+00:00March 3, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management|

Top persuasive writing tips – Audience, structure and content (Feb 2019)

These top persuasive writing tips – Audience, structure and content. These were chosen by delegates of a Professional Marketing writing workshop in January. Audience Lawyers, accountants and surveyors focus on the technical content they want to share. Persuasive writing starts with a focus on the needs of the reader. Segmentation Use Read More

2019-02-09T12:21:49+00:00February 9, 2019|Kim's Blog, Management Skills, Marketing, Relationship Management, Selling, Social Media, Web Sites|

Getting to grips with Instagram marketing in professional services

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I Read More

2019-01-28T10:52:48+00:00January 28, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Social Media|
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