Lawyers

Book review – Rainmakers (Business Development for lawyers) by Geoffrey Lander

I am immensely grateful for another lovely review of my fourth book "Rainmakers and Trailblazers - Step by step business development for lawyers" - this time from Geoffrey Lander. "If there was a Hall of Fame for business development gurus then Kim Tasso would be a first ballot certainty, for both Read More

2014-06-05T17:23:07+01:00June 5, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

10 practical tips for fee and price negotiations

As part of the conflict management training courses and coaching I provide, I have just updated the 40 page resource “Guide to effective communication, conflict management and negotiation for smoother relationships and better outcomes” that I provide to delegates and coaching clients. Whilst much of the training focuses on influence, Read More

Marketing accountability and creativity, crisis management pragmatism, social media success and new banking brands at AMBA

I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More

We’re all change managers in professional services

At a recent in-house training workshop on “Communication, conflict and negotiation” I explained about different personality, cognitive and relationship styles – and the mind set of fee-earning professionals. We considered how to adapt our approach so that we could create rapport and trust and forge strong relationships with fee-earners. This, Read More

Book review – Rainmakers and Trailblazers (Business development for lawyers) by DWF

Delighted to see that the May 2014 edition of Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx carried the following review of my fourth book "Rainmakers and Trailblazers - a step by step guide to business development for lawyers" http://kimtasso.com/publications/rainmakers-trailblazers-business-development-lawyers/ "Law firms continually battle with educating their people in the essentials of business development. Attempting Read More

2014-05-08T11:08:16+01:00May 8, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|
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