Legal Marketing

Legal marketing case study – Royds Withy King private client wealth proposition and new product Life Safe®

This post is based on an article in Professional Marketing magazine (March 2019) https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx which looked at a legal marketing case study for Royds Withy King private client wealth proposition. It was written by Robert Pinheiro, the firm’s Senior Marketing and CRM Manager. I was particularly pleased to see the Read More

2019-04-19T12:43:30+01:00April 19, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Strategy|

Environmental analysis (SLEPT) and planning – Future of Jobs Report 2018 (impact of technology)

This report “Preparing the future workforce” is an important read for leaders of professional services firms (PSFs). Marketing professionals should consider it as part of their environmental analysis (SLEPT) and planning. Commercial advisers and employment lawyers will no doubt find the information of value. HR professionals will be interested in Read More

Book review: Social media in business development and relationship management: A guide for lawyers (by Richmond Green Chambers and The Barrister)

This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Read More

2019-02-18T09:54:31+00:00February 18, 2019|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|

Effective marketing – a discussion with managing partners

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of Read More

Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)

Thanks to Pippa Blakemore for this great and comprehensive review of my recent book "Social media in business development and relationship management: A guide for lawyers". Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can Read More

2018-12-13T12:30:06+00:00December 13, 2018|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|
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